SOLD · JAN 2026 · Ultimate Food Tours acquired after 116 → 28,421 monthly organic visits · Founder-led · NYC
181 AI Overview keywords · 116 → 28,421 monthly visits · Sold my business because of GEO
Home/Marketing Strategy
PROVEN IN MY OWN COMPANYACQUIRED JAN 2026FEATURED ON CNBC
Marketing Strategy Plans that get you cited in AI search.
Getting cited in AI search is your company’s most important goal, but we understand different companies have different needs. If you don’t want a full-service marketing agency, I’ll hand you a plan that you and your team can deploy on your own.
of enterprises are increasing AEO/GEO spend, but most agencies still can’t deliver it
more visibility in AI search for pages with specific stats and expert credibility over generic corporate content — this is how small, specific businesses out-cite big, generic ones
The same plan that took Ultimate Food Tours from 116 to 28,421 monthly visits also put Nanotronics at #1–2 in ChatGPT. One tested system, run twice.
Why is a marketing strategy important in an AI search first world?
Marketing strategy is so important because 37% of consumers now start their search with AI instead of Google. AI doesn’t check one source and stop. It checks your website, your social media, your reviews, everywhere you exist, then decides if your story adds up. A strategy is what makes every property say the same thing, so AI sees one clear answer instead of a scattered one.
Of course, I can do this all for you. But different businesses have different needs, and some people just don’t want a report telling them what to do; they want the plan itself. I’ll build you a coherent plan you can run on your own, and this works especially well for:
Agencies
You already have a robust marketing strategy infrastructure, but your clients are asking you to show up in GEO. We’ll make you a plan that you can hand off to your client or use as a playbook internally to unleash the full power of your marketing team.
In-house marketing teams
You already have a marketing team. They just need direction on how to actually show up in GEO.
Small teams and solo operators
I’ve been there. I ran a small business and did all the marketing myself. This is a turnkey plan built to jumpstart your business.
A business without a strategy isn’t behind on AI search. It’s invisible to it. Everything I build for you compounds together, one signal lifting every other one, until you’re the hardest business in your category to out-cite.
Don’t need full service but still want to appear in AI searches? We’ll give you the plan.
Maybe you have a full-service marketing team. Maybe you’re a small company that isn’t ready to hire an agency, or perhaps you don’t even know where to start with your marketing strategy. We want to help people appear on AI searches in any way we can, so we’ll put together a plan that you can execute on your own, tailored to your specific needs.
Want the easiest way for your business to appear in AI searches?
Just fill out the form below and I’ll send you your audit for free.
monthly organic visits: the climb that got Ultimate Food Tours acquired
Goodfriend has grossed more than $145K from Ultimate Food Tours — and he’s just getting started.
Scott Goodfriend Has Grossed More Than $145K From Ultimate Food Tours
Laid off from Meta, he took his side hustle to $200K a year.
Laid Off From Meta, He Started a Side Hustle That Became a Full-Time Business
He turned a Meta layoff into a thriving food tour business — and then sold it.
Laid Off From Meta, He Took His Side Hustle to $200K a Year
He was laid off and made $200K — here’s how he did it.
Laid Off From a $200K Job at Meta — The Side Hustle Story
Turning passion into profits: how Scott Goodfriend built a six-figure food tour business.
Ask the Board: Turning Passion Into Profits
What a marketing strategy engagement actually produces
The 90-day sequenced roadmap
Every piece of work in the order it should ship, across three months. The order is the point: pages that others depend on get built first, so each one compounds instead of standing alone.
Keyword and topical cluster map
The questions your buyers actually put to AI engines, grouped into clusters that belong together, each mapped to the one page that should own it. No two pages competing for the same answer.
Site map and page prioritization
Which pages get built, which get rebuilt, and in what order. Priority goes to the pages closest to a buying decision and the ones anchoring a cluster — not whatever is quickest to write.
Content calendar and publishing sequence
What publishes when, and why that week. The calendar is tied to the roadmap rather than to a content quota, so nothing ships before the page it depends on exists.
A plan your team can run without me
The plan ships as documents your team owns: the roadmap, the cluster map, the site map, and the calendar. I walk your team through all of it before the engagement closes, so the sequence can be run whether or not I am the one running it.
Review checkpoints and adjustment triggers
Fixed points to look at what moved and what didn’t, each with its trigger written in advance. If a cluster hasn’t been picked up by its checkpoint, the plan already says what to change.
Proof, not theory
Ultimate Food Tours
monthly visits · Acquired by Secret Food Tours
Read the case study →
Nanotronics (CubeFabs)
in ChatGPT vs. bigger rivals
Read the case study →
The work behind the numbers
to first measurable AI citations
monthly visitors at Ultimate Food Tours
Free audit
Ready to take the first step in getting your business visible on AI Search?
Just fill out the form below and I’ll send you your audit for free.
⚠︎ I guarantee you that your competitors are already filling out this form.
I’ll pull what ChatGPT, Perplexity, and Gemini say about your business today, then email you a written summary plus the first fix. Yours to keep.
monthly organic visits: the climb that got Ultimate Food Tours acquired
GEO marketing agency for services businesses ready to win AI search.
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