MARKETING STRATEGY

Marketing strategy services, faster than anyone.

Founder-led marketing strategy services for B2B and consumer brands. A quick, executable plan delivered in under 2 weeks. Yours to keep — even if we never work together.

An image of our cluster keyword map, which is one of the many marketing strategy services offered by the CEO of GEO

Fixed fee

One predictable price. No scope creep.

<2 wks

From kickoff to delivered plan.

100%

Yours to keep, whether you hire us or not.

Most marketing strategy services kick off with a multi-week onboarding and a five-figure minimum. Ours don’t. The CEO of GEO’s marketing strategy services are a fixed-fee mapping engagement that delivers a quick, executable plan you can ship internally.

We built our marketing strategy services around a single insight: most teams don’t need an agency to execute. They need an agency to map the path. So we map it, hand off the document, and step away unless you want us to run it.

WHAT YOU GET

What’s included in our marketing strategy services?

01

Keyword + AI-search research

The questions your buyers type into Google AND into ChatGPT, Gemini, Perplexity. Mapped against the brands AI engines already cite.

02

Topical cluster + site map

Visual diagram of money pages and supporting content. Hand it to your team.

03

Site discoverability audit

Schema, FAQ, answer-first review of your top pages — what to fix, in priority order.

04

Executable plan

Sequenced priorities for fastest impact on AI citation rate and lead flow.

05

Content creation calendar

What to write, when to ship, in what order — designed for compounding impact.

06

The Results

A projected outcomes model — citation-rate lift, ranking gains on priority queries, and pipeline impact tied to the plan.

Exact deliverables flex with your goals — every engagement gets shaped around what your team actually needs.

WHY US

Why our marketing strategy services beat the agency norm

Our marketing strategy services deliverable includes everything you need to execute a quick, opinionated plan — the keyword research, the cluster diagram, the discoverability audit, and the content calendar. The plan is yours to keep, for free, even if we don’t end up working together.

We built and sold a brand on the back of the exact GEO playbook these marketing strategy services are built on. Battle-tested on a real P&L before any client ever saw it — and now packaged so your team can run it.

Scott Goodfriend, founder of The CEO of GEO
Scott Goodfriend · Founder
BUILT & SOLD ON GEO

I built and sold a brand on the back of GEO. Now offering the playbook to clients.

Ultimate Food Tours is the brand I built and sold using the methodology behind our marketing strategy services. Over a few years, the brand started showing up in AI search categories most operators were invisible to — high-intent travel queries, niche food authority, NYC-specific recommendations our category competitors had locked up for years.

The same playbook that compounded into a sellable brand is what we now bring to every marketing strategy services engagement. Battle-tested on real revenue. Productized so your team can run it.

STRATEGY WORK IN PRACTICE

Here’s an example of a deliverable you might get by engaging us.

NEIGHBORHOODS★ GREAT KEYWORDITINERARY IDEASGOOD KEYWORDSEASONAL TRAVELGOOD KEYWORDHIDDEN GEMS★ GREAT KEYWORDLOCAL FOODDECENT KEYWORDDAY TRIPSDECENT KEYWORDTikTokcool neighborhoodsInstagramfun neighborhoodsYouTubeneighborhood guidePaid Adsbest neighborhoodsTikToksecret travel spotsInstagramhidden gems travelYouTubelocal favoritesPaid Adsoff-the-beaten-path★ MONEY PAGELUXURY ITINERARIESCORE BUYER PAGESAMPLE CLUSTER MAP · MULTI-CITY TRAVEL BRAND
EXAMPLE DELIVERABLE · TRAVEL

Multi-city travel brand: one money page, six clusters built around how affluent buyers search.

A multi-city travel brand needed a content map that lined up with both Google queries and AI-tool questions. We delivered the cluster map — six topical clusters tiered by opportunity — plus the supporting channel mix for each great-keyword cluster. Social (TikTok, Instagram, YouTube) and paid ads each get their own associated keyword variant so the cluster compounds across channels.

CLEAN INGREDIENTS★ GREAT KEYWORDGIFT SETSGOOD KEYWORDBUYER COMPARISON★ GREAT KEYWORDALLERGEN-FRIENDLYGOOD KEYWORDSUSTAINABILITYDECENT KEYWORDRECIPES & PAIRINGSDECENT KEYWORDTikTokwhat’s actually in itInstagramclean label brandsYouTubeingredient breakdownPaid Adsclean ingredient snacksTikTokvs the leading brandInstagrambefore & afterYouTubehonest comparisonPaid Adscompare brands★ MONEY PAGESHOP THE LINECORE BUYER PAGESAMPLE CLUSTER MAP · BETTER-FOR-YOU CPG BRAND
EXAMPLE DELIVERABLE · CPG

Better-for-you CPG: cluster map built around the questions AI tools answer for buyers.

A specialty food and supplement brand wanted strategy that mapped their narrative against the questions ingredient-conscious buyers ask AI tools. We mapped great-keyword clusters and pulled out the channel-by-channel keyword variants — what the buyer searches on TikTok vs Instagram vs YouTube vs paid — so the cluster compounds across the buyer journey.

Get a quick, executable plan.

Free 30-minute discovery call. Specific, opinionated, and yours to keep. Delivered in under two weeks.

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