SOLD · JAN 2026 · Ultimate Food Tours acquired after 116 → 28,421 monthly organic visits · Founder-led · NYC
181 AI Overview keywords · 116 → 28,421 monthly visits · Sold my business because of GEO
Home/Content Creation
PROVEN IN MY OWN COMPANYACQUIRED JAN 2026FEATURED ON CNBC
Content creation only works when you align it to the keywords people use to find your business. The content I create doesn’t only get views — it gets your company cited in AI searches.
of every Google AI Overview citation is a YouTube video — the most-cited source of any kind
of AI search citations are from social media
share of voice in AI search for my clients’ target terms
I spent years testing what actually works. What worked drove business. What failed cost me money. Those lessons are what built my content creation strategy and inspired me to start a content creation agency.
Content creation is one of the most expensive forms of marketing, so it has to be right. I felt every up and down and tested my system until it worked. Here’s how: I connect all your digital properties into one shared goal, getting you traffic that converts on the keywords that matter. Your brand shows up everywhere AI search looks. This is the exact system that sold my business. Now I do it for my clients.
Monthly organic visits: Ultimate Food Tours (116 → 28,421) and three client accounts
People say they know how to rank on GEO but I am the only person with proof. I made my own company, Ultimate Food Tours, the most cited tour brand in AI search using techniques I developed on my own. Now I do the same for my clients.
plays + search impressions
ranking keywords that gained impressions
#1on Google · Jan 2025, up from #27
9.6Xincrease in search impressions
revenue growth YoY
acquired January 2026
Just fill out the form below and I’ll send you your audit for free.
⚠︎ I guarantee you that your competitors are already filling out this form.
most-cited tour brand in AI search: the content that got Ultimate Food Tours acquired
Goodfriend has grossed more than $145K from Ultimate Food Tours — and he’s just getting started.
Scott Goodfriend Has Grossed More Than $145K From Ultimate Food Tours
Laid off from Meta, he took his side hustle to $200K a year.
Laid Off From Meta, He Started a Side Hustle That Became a Full-Time Business
He turned a Meta layoff into a thriving food tour business — and then sold it.
Laid Off From Meta, He Took His Side Hustle to $200K a Year
He was laid off and made $200K — here’s how he did it.
Laid Off From a $200K Job at Meta — The Side Hustle Story
Turning passion into profits: how Scott Goodfriend built a six-figure food tour business.
Ask the Board: Turning Passion Into Profits
Content that stands alone doesn’t get cited. Content aligned to your website and to what people search for on every platform does. Here’s the system.
I match each piece of content to the exact keyword people are searching for, not a broad topic. It increases our authority by spreading our customer acquisition net via visibility on AI searches on all platforms.
I found the gaps AI hadn’t answered yet for my own company, wrote the post that filled them, and got cited first. Everything I propose I’ve tested, lived, and found success doing.
We answer the questions people are asking around our highest converting keywords. This boosts authority, impressions, and sales.
Each platform has its own nuances that allow content to perform well. We tailor your content to each specific platform to maximize impressions across your digital presence.
Every post ships with the keyword-rich captions, hashtags, and alt text that platform search and AI engines actually scan, not just a nice caption. That’s what makes a post findable, not just postable.
Every piece is written in your brand’s voice, so it builds personality and brand awareness everywhere it appears, not just visibility.
For the first time ever, social media plays a large role in how you appear on AI searches. By aligning content to your website, you can get outsized returns and dominate your competition. If you don’t, your competitors will.
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© The CEO of GEO 2026