SOLD · JAN 2026 · 116 → 28,421 monthly visits · 125 AI Overview keywords at peak · Founder-led · NYC
181 AI Overview keywords · 116 → 28,421 monthly visits · Sold my business because of GEO
PROVEN IN MY OWN COMPANYACQUIRED JAN 2026FEATURED ON CNBC
I sold my company with GEO. Now I’ll show you how.
monthly visitorsUltimate Food Tours · before acquisition
I grew Ultimate Food Tours into the most-cited tour brand in AI search, sold the company, and started a GEO agency that does the same for my clients. That’s why they call me the CEO of GEO.
⚠︎ Right now, AI engines are recommending someone in your category. If it’s not you, it’s your competitor.
Goodfriend has grossed more than $145K from Ultimate Food Tours — and he’s just getting started.
Scott Goodfriend Has Grossed More Than $145K From Ultimate Food Tours
Laid off from Meta, he took his side hustle to $200K a year.
Laid Off From Meta, He Started a Side Hustle That Became a Full-Time Business
He turned a Meta layoff into a thriving food tour business — and then sold it.
Laid Off From Meta, He Took His Side Hustle to $200K a Year
He was laid off and made $200K — here’s how he did it.
Laid Off From a $200K Job at Meta — The Side Hustle Story
Turning passion into profits: how Scott Goodfriend built a six-figure food tour business.
Ask the Board: Turning Passion Into Profits
ACQUIRED · JAN 2026
New York City · Food Tours & Experiences
LAUNCHED & RANKING
Lake Como, Italy · Luxury tours
#1–2 IN CHATGPT
New York · Advanced Manufacturing & AI
Growing in AI visibility
New York · Chip Manufacturing
Your buyers stopped clicking. They started asking.
More than 1 in 4 product searches now start in AI search. When an AI search engine generates answers, it names two or three brands. At this point the search ends and people immediately click the brand links to buy.
GEO (Generative Engine Optimization) is the marketing strategy that optimizes your online properties to appear on AI searches.
We’ll get you cited in:
ChatGPTClaudePerplexityGeminiAI Overviews
Sources: Ahrefs AI Overviews CTR study (2025) · OpenAI (2025)
Every GEO agency sells theory. I sold a company.
ACQUISITION NEWSSOLD JAN 2026
Secret Food Tours acquires Ultimate Food Tours in New York City
How I did it
The 6 steps that took Ultimate Food Tours from 116 to 28,421 monthly visitors in under a year.
Keyword + competitor research
We find the terms that you should be ranking for and that your competitors are already ranking for.
Content strategy mapping
We map out your content strategy to maximize impressions on AI searches.
Content creation
We create content that AI searches want to cite and rebuild your existing content to make it simpler for AI search engines to extract information.
Build authority
We generate signals to let the search engines know that you are the most authoritative brand in your industry. This builds trust on the search engines and generates more impressions across all of your content.
Live monitoring
We track what works and what doesn’t so we know where to focus our efforts. Every brand and category is different and we find the strategy that works best for yours.
Analysis and iteration
We analyze why things are working, focus our efforts, and keep building to deepen the moat between you and your competition.
Ready to be the answer that people look for?
Scott GoodfriendThe CEO of GEO
Just fill out the form below and I’ll send you your audit for free.
⚠︎ I guarantee you that your competitors are already filling out this form.
Average time to see your first AI citations.
“The CEO of GEO transformed our online presence into an effective lead funnel that generates traffic, impressions, and sales.”
BP
Brittany PigoriniFounder, La Dolce GuidaLake Como, Italy · Luxury tours
↑ Traffic, impressions, and bookings — within 90 days
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