I sold my company with GEO and so can you!
I grew Ultimate Food Tours into the most-cited tour brand in AI search, sold the company, and started a GEO agency that does the same for my clients. That's why they call me the CEO of GEO.
Your buyers stopped clicking. They started asking.
More than 1 in 4 product searches now start in AI search. When an AI search engine generates answers, it names two or three brands. At this point the search ends and people immediately click the brand links to buy.
GEO (Generative Engine Optimization) is the marketing strategy that optimizes your online properties to appear on AI searches.
What is a GEO agency?
A GEO agency gets your brand cited by AI search engines — ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews — instead of just ranked on the blue-link results page. More than 1 in 4 product searches now starts inside an AI chatbot; if you're not in the answer, that buyer never sees you. My GEO agency in NYC runs six levers, in sequence, that I proved by growing and selling Ultimate Food Tours.
Every GEO agency sells theory. I sold a company.
Ultimate Food Tours went from invisible to the most-cited food tour brand in NYC for transactional queries. The company Secret Food Tours wanted to acquire — and they did, in January 2026.
I'm selling the six-lever playbook I ran on my own P&L — built on real revenue, proven by a January 2026 exit.
How I did it
Keyword + competitor research
We find the terms that you should be ranking for and that your competitors are already ranking for.
Content strategy mapping
We map out your content strategy to maximize impressions on AI searches.
Content creation
We create content that AI searches want to cite and rebuild your existing content to make it simpler for AI search engines to extract information.
Build authority
We generate signals to let the search engines know that you are the most authoritative brand in your industry. This builds trust on the search engines and generates more impressions across all of your content.
Live monitoring
We track what works and what doesn’t so we know where to focus our efforts. Every brand and category is different and we find the strategy that works best for yours.
Analysis and iteration
We analyze why things are working, focus our efforts, and keep building to deepen the moat between you and your competition.
Ready to be the answer that people look for?
Fill out the form below and tell me what you sell, and I will tell you how you are doing, for free.
Generative Engine Optimization — and why it matters
Generative Engine Optimization (GEO) is the practice of getting your brand cited by AI search engines — ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews — instead of just ranking on the old blue-link Google results page.
By 2026, more than 1 in 4 product and service searches start inside an AI chatbot. If your brand isn't in the AI's answer, you don't exist for that buyer — no matter how high you rank on Google.
Read the full GEO Meaning guide on the blog →