Founder-led GEO Agency · NYC

My GEO agency gets you cited by AI search. The proof? It sold my own business.

Not theory. I grew Ultimate Food Tours into the most-cited tour brand in AI search, sold the company, and turned the method into the six levers this GEO agency runs for clients. That's why they call me the CEO of GEO.

FOUNDER-LEDQUICKEST RESULTSREASONABLE RETAINERS
Scott Goodfriend, GEO agency founder, in Chinatown NYC
Scott Goodfriend — built it, sold it, now your GEO guy
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First stop · What you need GEO for

Your buyers stopped clicking. They started asking.

More than 1 in 4 product searches now starts in AI search. When an AI search engine answers, it names two or three brands — and the funnel ends there.

GEO (Generative Engine Optimization) is how you become one of the names in the answer instead of a blue link below it.

The lines crossed
Clicks to websites vs. AI searches — directional trend, last 12 months
AI searches ↑ 2.5B+ prompts a day Website clicks ↓ −34.5% CTR where AI answers appear LAST 12 MONTHS TODAY
Sources: Ahrefs, AI Overviews CTR study (2025) · OpenAI (2025)
The engines I got cited in — and can get you cited in too.
ChatGPTClaudePerplexityGemini

What is a GEO agency?

A GEO agency gets your brand cited by AI search engines — ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews — instead of just ranked on the blue-link results page. More than 1 in 4 product searches now starts inside an AI chatbot; if you're not in the answer, that buyer never sees you. My GEO agency in NYC runs six levers, in sequence, that I proved by growing and selling Ultimate Food Tours.

Acquisition NewsSOLD · JAN 2026
Secret Food Tours acquires Ultimate Food Tours in New York City
Ultimate Food Tours tasting in New York City, from the press release
A tasting stop on an Ultimate Food Tours route in New York City. Photo: EIN Presswire release
Read the press release
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Second stop · Why I started this

Every GEO agency sells theory. I sold a company.

Ultimate Food Tours went from invisible to the most-cited food tour brand in NYC for transactional queries. The company Secret Food Tours wanted to acquire — and they did, in January 2026.

I'm selling the six-lever playbook I ran on my own P&L — built on real revenue, proven by a January 2026 exit.

As appeared in
CNBC Business Insider Entrepreneur AOL U.S. Chamber of Commerce Xero
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Last stop · Say hi

See how AI search grows your business.

Tell me what you sell. Your first reply includes what AI search engines say about your category today — and the first lever I'd pull. Free.

Free audit — drop your email below
Prefer email? scott.goodfriend@gmail.com · Usually replies within one business day
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