Client Successes

Real businesses. Real outcomes.

I make companies visible on ChatGPT, Google AI Overviews, and search. Here are three examples of our work, and what each one earned.

116 → 24,478

Monthly organic visits — Ultimate Food Tours (Ahrefs).

Acquired Jan 2026

Ultimate Food Tours — built on GEO, then sold.

#1–2

In ChatGPT & AI Overviews — Nanotronics (CubeFabs).

1
New York City · Experiences

From brand-new business to acquired in under three years.

The challenge
A new food-tour and cooking-class startup with no online presence, in one of the world’s most crowded experience markets.
What I did
Grew the company
Built with GEO — then acquired.
GEO grew the brand from a day-one upstart into one of NYC’s largest food-tour companies, with cooking classes to match — then Secret Food Tours acquired it.
Scott Goodfriend talking GEO with a client

On the streets where the company was built — Chinatown, NYC

Guests on an Ultimate Food Tours tasting in New York City, from the Secret Food Tours acquisition announcement.
Ultimate Food Tours · New York City — from the acquisition announcement
In the press · EIN Presswire
“Secret Food Tours acquires Ultimate Food Tours in New York City”
Mar 30, 2026 — bought by a global operator with 100,000+ five-star reviews across 100+ destinations.
Organic search visits / month — 116 → 24,478 across 2024
Source: Ahrefs · the climb that led to the acquisition
Generative engine optimization case study chart: Ultimate Food Tours organic search visits grew from 116 to 24,478 per month across 2024 (Ahrefs).
Now cited onChatGPTPerplexityGoogle AI OverviewsGoogle AI ModeGrok
2
Advanced Manufacturing · AI

Got more AI visibility than its competitors.

The challenge
A new chip-manufacturing startup, up against rivals with deeper pockets and years in the market. That head start is a huge moat in traditional SEO, almost impossible to outrank head-on.
What I did
Grew sales
Ranked #1–2 where buyers ask — and drove more sales.
GEO ranked Nanotronics #1–2 on ChatGPT and Google AI Overviews, ahead of far bigger rivals, even while it sat outside the top 10 in traditional search. That visibility fed warm leads to sales.
Nanotronics.ai advanced manufacturing cleanroom with the NANOTRONICS wordmark, a generative engine optimization case study client.
Nanotronics.ai · Advanced Manufacturing
Outperformed our competitors
on AI searches
Organic search visits / month — 0 → 1,602 from a standing start
Source: Ahrefs · Jun 2024 – Oct 2025
Generative engine optimization case study chart: Nanotronics.ai organic search visits grew from 0 to 1,602 per month (Ahrefs, June 2024 to October 2025).
Cited onChatGPTPerplexity

⚠︎ Buyers are asking ChatGPT who to hire this week. The answer should be you.

3
Lake Como, Italy · Vintage Fiat 500 Tours

A brand-new Lake Como business, built to be found by AI.

The challenge
A new company running vintage electric Fiat 500s through Lake Como’s hidden corners — charming, but unknown and hard to find online.
What I did
Grew a new business
A launch that turns searches into bookings.
Built GEO-first, the new site reads cleanly to ChatGPT and Google, so it turns impressions into visits, inquiries, and bookings — the funnel below.
A vintage Fiat 500 on a La Dolce Guida tour of Lake Como, Italy.
La Dolce Guida · Lake Como, Italy
The CEO of GEO transformed our online presence into an effective lead funnel that generates traffic, impressions, and sales.
BP
Brittany Pigorini
La Dolce Guida

Want to be the answer in your market?

Scott Goodfriend

Tell me what you sell. Your first reply includes what AI search engines say about your category today — and the first lever I’d pull. Free.

⚠︎ Right now, AI engines are recommending someone in your category. Find out if it’s you — or your competitor.

Report in 2 business days  ·  No sales call, no spam  ·  I personally write every audit — 10 per week, first come first served

★★★★★ · GOOGLE REVIEW

“Not only did we see our traffic and sales increase, they were in touch with us after our scope was over, making sure all of our lead generation funnels were running smoothly… we came to view them as our internal marketing team!”

SB
Scott BorensteinNYC recruiting firm
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