GEO for small businesses & startups
I built a small business on GEO, then sold it.
As a small business owner I know exactly what you are going through. When I started Ultimate Food Tours as a side hustle after a layoff, I struggled to grow it. I found the best way to get exponential growth was GEO. I invested all my time into it, sold the company, and started The CEO of GEO, so I could offer the same GEO services for small businesses that I used to sell mine. I love GEO because it democratises Google. In traditional SEO, it’s hard to beat an entrenched competitor, but with GEO, you can beat anyone in AI search impressions no matter the size. Ready to discover how you can overtake the competition? Get your free audit by simply filling out your email.
As a small business owner, I know exactly what you’re going through. When I started Ultimate Food Tours, I struggled to grow it, but when I discovered GEO, everything took off. Learn more about how GEO could help your business by simply entering your email below.
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How it works
Here are the three simple steps that we use to grow your business.
Step 01
We dive deep into your business.
We take a look at your business, your adjacent properties and your competitors, and develop a plan to help you rank on AI searches.
Step 02
We build a plan and make it work.
We align all your properties towards a common goal: maximising impressions on the LLMs. We do this by updating your current properties and by creating new content to boost the keywords we’re going after.
Step 03
We analyze the data and grow.
We look at what works and what doesn’t, double down on what works, and help your company continue to achieve exponential growth.
- Perfect for an owner doing the marketing themselves, between everything else.
- Startups who need customers before they need a marketing hire.
- Anyone who has been quoted a retainer they cannot justify yet.
900M+
people now use ChatGPT every week. It was 700 million in August 2025 — and that was already 4× higher than the year before.
OpenAI, 31 March 2026 · CNBC, 4 August 2025
40% → 32%
Share of Google searches that still send a click, 2024 to 2026 — down 7.5 points in two years as AI answers took over. Fewer people are clicking through at all.
SparkToro (Rand Fishkin), 9 June 2026, on Similarweb US panel data · 2024 baseline from Datos
About me
I’m Scott Goodfriend, aka the CEO of GEO. In 2023 I was working my dream job at Meta when they cut my entire department, so I went all in on my side hustle: Ultimate Food Tours. We had a great product, but it wasn’t growing as fast as I wanted.
I tried everything — paid ads, social, digital activations. Nothing worked until I found SEO, and even then I couldn’t break through on my main keywords. So when AI search took off, I rebuilt the entire site and marketing plan around appearing in AI answers. Instead of being number five on Google, I became the most cited food tour company in New York City. That led to the company being acquired in 2026.
My favourite thing about GEO is that it evens the playing field. It doesn’t matter if you’re an established brand or a start-up looking to disrupt the space — you have as good a chance at being visible as anyone. That’s why they call me the CEO of GEO.
211×
growth in organic traffic — from 116 monthly visits in January 2024 to 24,478 at peak that December.
Ahrefs, organic traffic (subdomains), Jan–Dec 2024
0 → 181
AI search impressions in about six months — and a climb to #3 on Google for “food tours nyc”, a 1,300-a-month head term, from nowhere.
AI impressions: own Search Console data · Position: Ahrefs, best position December 2024
Get a sample report
Find out how our GEO services can help your small business.
I’d be happy to provide a free audit to show how we can grow your business.
⚠︎I guarantee your competitors are already working on their GEO presence.
116 → 28,421
monthly organic visits: the climb that got Ultimate Food Tours acquired
FAQ
Do I have to do the work myself?
We offer a variety of options, from consulting services to full service. Check out our pricing page and find the plan that works best for you.
What do I actually get?
What you’ll receive from us is a full-service solution to help you be visible on LLMs, which will let you grow your business. The output varies depending on which package you take, but we can customise packages for businesses of any size.
How long until I see results?
We know everything is needed yesterday, so we can turn a report around on whatever timeline you have.
How much do GEO services cost?
Please check out our pricing page for more information.
Are you ready to appear in AI searches?
The first step is the hardest, but you can take it by simply clicking the button below.
GEO marketing agency for services businesses ready to win AI search.
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