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I learned GEO by living it every day for years.
I’m Scott Goodfriend, aka the CEO of GEO. I grew Ultimate Food Tours into one of the biggest businesses in its category on the back of GEO. Then I started a GEO business, and now I’ve helped multiple clients appear on AI searches above their competitors.
How I Mastered GEO Marketing
The truth is, I’ve always been a marketer. In high school, I wrote the video announcements. In college, I hosted the newscasts. Professionally, I worked at marketing studios, Edelman, and Meta. But marketing was never as important to me as it was when I launched my own company, Ultimate Food Tours.
In 2023, I was working my dream job at Meta and thought I would never leave. Suddenly, Meta decided to have layoffs and cut my entire department. I decided to take a risk and go all in on my side hustle: Ultimate Food Tours. We had a great product, but it wasn’t growing as fast as I wanted, and I knew I needed to market it properly.
I tried everything: paid ads, social posts, different digital activations — even a food adventure for high people in Midtown Manhattan where an AR dumpling took folks from cannabis shops to local eateries. But nothing seemed to work — that is, until I found SEO. SEO got me consistently into the top five, but I had trouble breaking through on my main keywords.
Around that time, AI search took off. I knew that if I could be visible in AI searches it would take my company to the next level. So that’s what I did. I rebuilt my entire website and digital marketing plan to appear in AI searches. I tried everything, and I found something that worked. All of a sudden, instead of being number five in Google rankings, I was the most cited food tour company in New York City. That led to being acquired in 2026, which was a tremendous accomplishment.
For years I was evangelizing GEO, telling anyone who would listen how great it is. They started asking, “Can you do this for my company?” And because I was having so much fun, I said yes. Looking back, it was one of the first GEO agencies ever created.
GEO is a huge passion of mine, and I never set out to start a GEO agency. I just wanted to talk about it. But as business and interest grew, I knew it was something I wanted to do. My favorite thing about GEO is it evens the playing field for everyone. It doesn’t matter if you’re an established brand or a start-up looking to disrupt the space — you have as good a chance at being visible as anyone.
That’s why they call me the CEO of GEO.
Scott
3+ yearsin business
10+clients and counting
100%customer satisfaction
Ready to work together?
Just fill out the form below and I’ll send you your audit for free.
⚠︎ I guarantee you that your competitors are already filling out this form.
I’ll pull what ChatGPT, Perplexity, and Gemini say about your business today, then email you a written summary plus the first fix — yours to keep.
116 → 28,421
monthly organic visits — the climb that got Ultimate Food Tours acquired
How it works
Analysis and strategy
I analyze your company and build a plan to get you cited in AI searches.
Website optimization
I optimize your website so AI search engines can read, extract, and cite it.
Content creation
I develop content that boosts your visibility in AI answers.
Social media
I build a social media plan and launch the assets that support your visibility.
Tracking
I track every piece of work we do, across every engine.
Reporting and iteration
I analyze the data, report back to you, bring you new actionable ideas, and keep building your visibility across the LLMs.
Some of my media coverage
Goodfriend has grossed more than $145K from Ultimate Food Tours — and he’s just getting started.
Turning passion into profits: how Scott Goodfriend built a six-figure food tour business.
GEO marketing agency for services businesses ready to win AI search.
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© The CEO of GEO 2026