GEO MARKETING · FLAGSHIP SERVICE

The playbook I used to scale and sell my own business — run for yours.

Keyword research mapped for AI search, content restructured for citations, entity authority, and multi-engine tracking. Six levers, in sequence, proven at Ultimate Food Tours.

Scott Goodfriend working on the CEO of GEO site over tea in a Chinatown restaurant
Scott Goodfriend, founder of The CEO of GEO, on a rooftop with One World Trade Center behind him

30–40%

Citation-rate lift baked into every engagement.

30–90 days

To first measurable AI citations.

116 → 24,478

Monthly visits — the proof behind the playbook (Ahrefs).

What is GEO marketing?

GEO marketing is the practice of getting your brand cited by AI search engines — ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews. It’s what SEO was to Google, rebuilt for engines that answer instead of rank.

I didn’t learn it from a research paper. I built it at Ultimate Food Tours, grew the company into the most-cited tour brand in AI search, and sold it. Now the same method — six levers, run in sequence — is what my clients get. Every engagement starts with a $1,000 strategy mapping and scales from there.

Scott Goodfriend talking GEO with a client
Methodology

How the process works

01

Keyword + competitor research

Map what buyers actually ask AI engines — and which competitors currently own those answers.

02

Strategy mapping

Sequence the six levers for your market: which pages, which entities, which engines first.

03

Content restructuring

Rebuild key pages so AI engines can extract, quote, and cite them cleanly.

04

Entity authority

Build the third-party signals — press, profiles, citations — that make engines trust your brand.

05

Multi-source tracking

Monitor citations across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews weekly.

06

Analysis + iteration

Double down on what’s earning citations; fix what isn’t. Reported monthly, in plain English.

⚠︎ Buyers are asking ChatGPT who to hire this week. The answer should be you.

Why this matters now

The click is dying. AI Overviews ate top-of-funnel Google traffic, and buyers ask ChatGPT for category recommendations before they ever see a results page. When an engine answers, it names two or three brands — and the funnel ends there.

Clients see first measurable citations in 30 to 90 days. Not a research paper — a productized method with weekly tracking you can watch move.

WHAT IT LOOKS LIKE WHEN GEO WORKS

Real brands. Real citations. Real results.

AI CITATION RATE · ULTIMATE FOOD TOURSChatGPTPerplexityGeminidefault AI answerM0M3M6M9M12AI citations
FOUNDER-BUILT · SOLD JAN 2026

Ultimate Food Tours

From day-one upstart to one of NYC’s largest food-tour companies — then acquired by Secret Food Tours.

116 → 24,478 visits/mo

Read the case study →

AI CITATION RATE · ENTERPRISE B2BChatGPTGeminiPerplexityfirst citation hitM0M3M6M9M12AI citations
ENTERPRISE GEO

Nanotronics (CubeFabs)

Outranked far bigger rivals where buyers actually ask — even while outside the top 10 in traditional search.

#1–2 in ChatGPT & AI Overviews

Read the case study →

Ready to be the answer in your market?

Scott Goodfriend

Tell me what you sell. Your first reply includes what AI search engines say about your category today — and the first lever I’d pull. Free.

⚠︎ Right now, AI engines are recommending someone in your category. Find out if it’s you — or your competitor.

Report in 2 business days  ·  No sales call, no spam  ·  I personally write every audit — 10 per week, first come first served

“The CEO of GEO transformed our online presence into an effective lead funnel that generates traffic, impressions, and sales.”

BP
Brittany PigoriniLa Dolce Guida · Lake Como
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Free AI audit — 3 fields, 30 sec

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